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7 ideas for deals and packages

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César López28/12/2009

“Booking.com sells too many rooms on my behalf” (& II): More than a hotel’s website

In the first part I wrote about the inconvenience of receiving too many bookings for the hotel through Booking.com. Now, I’d like to talk about the 6 reasons why many hotel websites don’t get good results: 1: Investment in advertising Channels won’t grow without advertisement. Booking.com uses a big amount of the commissions it receives…

César López20/05/2009

“Booking.com sells too many rooms on my behalf” (I): Bear’s Hug

Selling too much? It sounds like a joke. There is never “too much”. Any reservation is welcome, and the more the merrier. I’d like to talk about an issue I have heard mentioned by several hotel managers, they’re worried about their excessive dependence on the high percentage of reservations that they get through Booking.com, while…

César López30/04/2009

Calendar of demand: Foresee 2009 analyzing 2008’s evolution

Every time a user request information regarding availability through Mirai-HotelSearch, the dates he’s introduced are recorded. These data means several millions requests and allow us to collate a very reliable demand calendar. Knowing what the historical demand has been is one of the key details that any hotelier must have to forecast for 2009 and…

César López15/01/2009

The Hotel sector in Barcelona (I): a huge increase

Barcelona has double the hotel rooms that it had in the year 2000, just over 9 years ago. They have been increasingly steady year after year, at a rate of 10%. This spectacular increase along with its high quality and the renovation of the oldest hotels has made hotel offer in Barcelona the best in…

César López14/01/2009

Answering to your clients’ critics makes part of your online reputation

It’s unavoidable: in Internet, your hotel will be well reviewed by users in some website. How do you go about these reviews, both positive and negative, that are published on your website or in booking sites? Nowadays, online travellers’ communities are multiplying and the hotel’s transparency is very important for users to trust it when…

Aude Naveilhan19/12/2008

5 ways to stay updated in online hotel marketing

1.- Finding the time: It is the resource that is most difficult to find. Having a lot of material and information would be useless if you don’t have the time to look into it. Most of the available information is generated in bits, regularly, like blog posts. It’s got the perfect format so it can…

César López02/12/2008

How came your hotel is in Google Street View?

Google Street View has been active in four Spanish cities for a few days. It allows you to walk around the streets using images at street level. Drag these maps or click on the arrows of the streets… The Hotel Arts is a fantastic dawn: See bigger map ME Barcelona before opening, its doors are…

César López07/11/2008

“Internet Explorer only”: Is your website talking to your clients in Chinese?

In the same way that NOT everybody speaks the same language, NOT all Internet users use the browser. Many hotels have websites that only speak one language: Internet Explorer, the language of most like English, but it’s just one language at the end of the day. There are other languages, the same way there are…

Pablo Delgado06/11/2008

Double rooms: Guarantee the type of beds

If you don’t guarantee the configuration of the beds in your double bedrooms you will lose reservations. For this to be effective, you must announce this guarantee before customers proceed to book their rooms. A percentage of the clients don’t reserve a double room without being certain that they will have separate beds. Another group,…

César López23/10/2008

Search Results for: BI

7 ideas for deals and packages

“Booking.com sells too many rooms on my behalf” (& II): More than a hotel’s website

“Booking.com sells too many rooms on my behalf” (I): Bear’s Hug

Calendar of demand: Foresee 2009 analyzing 2008’s evolution

The Hotel sector in Barcelona (I): a huge increase

Answering to your clients’ critics makes part of your online reputation

5 ways to stay updated in online hotel marketing

How came your hotel is in Google Street View?

“Internet Explorer only”: Is your website talking to your clients in Chinese?

Double rooms: Guarantee the type of beds

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Search Results for: BI

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