Luckily, the label of gay-friendly for a hotel is losing its original meaning given that homosexuality, at least in Spain,is widely accepted now. However, a hotel can go even further than just acceptance and respect, taking concrete actions to attract and encourage this type of clients. A good place to do this is the hotel’s…
In the hotel world, as in other areas, those who break with all the molds, breaking away from the crowd and risking themselves without copying with others are doing are safely paving their path to success. This path will not just be restricted to a few, but it could be open to all if everybody…
It’s not a scientific study, there is no objective calculation that could give you the precise ranking of all the hotels from data extracted from all the webs that published hotel reviews. Even so, a quick look through four of these websites (HotelSearch, Tripadvisor, Booking and Venere) will only lead to one conclusion: in Barcelona, the three hotels…
In this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis adding essential elements that people usually tend to not take into account (2nd part) In…
Every sector and every profession creates its own jargon. In some cases this process is justified by the need of having to find a name for new concepts or concepts that do not exist yet, but in most cases, this jargon is unnecessary, dangerous and ends up creating confusion. This happens also in our market:…
A few months ago, in the first part of this article, I doubted that price parity could provide any value whatsoever to the final customer, as it is normally believed in the hotel business.…
The demand From our privileged view point we can see what dates are the more sought after ones by thousands of visitors. Every time a visitor introduces some dates, his request is registered. After collating all these requests, we are able to know exactly how was the demand distributed for every destination throughout the year.…
If you are using Mirai’s booking engine on your website and if you have a Google Analytics account for your web, besides being able to access the valuable reports and usual statistics that Google Analytics offers for free to any web administrator, now you will also be able to access to the Electronic Commerce area.…
Clients do not mind to find different prices for the same hotel in different channels. Distributors and hoteliers have gladly accepted the rule of price parity, because both of them benefit from hiding their net prices from the clients.…
…
