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Why your soaring mobile traffic is not turning into bookings

The conversion of mobile traffic is 2 to 5 or even 6 times lower than on a desktop computer. Why does this difference exist? We have analysed it. Here are our conclusions…

Pablo Delgado26/02/2018

How to measure the TripAdvisor Business Listings traffic after their security changes

Recently, TripAdvisor notified users of a change in its security settings that does not affect the Business Listings traffic but that may interrupt its tracking in Google Analytics. All of the websites that do not use the HTTPS protocol shall stop registering referral traffic on TripAdvisor through Google Analytics. At Mirai, we have detected that…

Thalula Begara29/04/2016

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

With the celebration of the Mobile World Congress in Barcelona this week, we have analysed the mobile impact on websites of hotels in Barcelona and Madrid. Is mobile more used to visit the hotel website or to book? Which is growing faster? What country is more mobile? How come? Barcelona hotels register more mobile clients…

Pablo Delgado y César López22/02/2016

Available rooms for the Mobile World Congress? Get the maximum return from them

Tomorrow February 15th, the Barcelona Convention Bureau will release rooms for the Mobile World Congress. You will sell them at a great price, we have no doubts about it. However, will you sell them with the minimum distribution cost? We provide a few ideas According to Booking.com, today Feb-14th Barcelona is almost fully booked (93%)…

Equipo de Mirai15/02/2016

Google Instant: Changes in Google searches

Google launched a new service that may change the way we use Google for search. Since 8th September, results in a search engine (www.google.es) are shown instantly during typing, there is no need of pressing [enter]. Google suggests 4 most popular searches that refer to written phrase showing complete results (including maps, sponsored links) for…

Pablo Delgado03/10/2010

A simple hotel can also make the difference

They can stop beating around the bush,those small, independent and simple hotels with few resources have it easier to communicate what makes them different. They know their clientele better. They are more flexible and quicker to adapt to changes. They do not have to wait for big managers to make a decision. Their percentage of…

César López26/09/2008

Search Results for: BI

Why your soaring mobile traffic is not turning into bookings

How to measure the TripAdvisor Business Listings traffic after their security changes

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

Available rooms for the Mobile World Congress? Get the maximum return from them

Google Instant: Changes in Google searches

A simple hotel can also make the difference

Club Mac & Mirai: a decade of innovation and success in direct distribution

“Book, Think & Pay”, the latest addition to Mirai’s booking engine

A Hotelier’s survival guide: understanding demand (Part 1)

Mirai now available on Oracle Cloud Marketplace

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Search Results for: BI

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