Through the use of a smart bidding strategy, the Caribbean division of Princess managed to capture greater demand on Google Ads and increase its conversion…
More relevant ads were shown to the right audience, leading to an increase in clicks and a reduction in acquisition cost, optimising their conversion rate and ROI …
The end of the year is coming and it's time for our traditional review of posts. Do you want to know which ones have aroused the most interest? This is our TOP 10…
Data Layer updated, expanding the information gathering to more pages, incorporating new parameters, and standardising the existing variables.…
After the logical dry spell of online marketing investments due to coronavirus’ shock, it is time to reflect: how long should this stop last? when and why will it be a good time to reactivate campaigns?…
We connect people and hotels Booking engine A booking engine that is efficient, complete and simple is the starting point of your success. Discover ours. Read more Integrations Metasearch engines, PMS, channel managers, complements… We connect and distribute your direct sales at the highest level. Read more Design and web contents We create your hotel…
By integrating the key technologies involved in your direct sales you can automate and optimize sales processes, strengthen your brand, reduce intermediation costs and enhance the customer experience.…
The Hotel Treats platform helps you transform your facilities and services into marketable experiences that extend beyond the sale of rooms.…
How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…
Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…
